Fluesbrothers Chimney Service is a professional chimney and fireplace services company that has been working in the Kansas City area for over 20 years. This well-known local business began working with Signco over 10 years ago to help expand the reach of their business through a number of different signage and branding methods.
The first project Signco handled for Fluesbrothers was branding for their fleet of company trucks. Fluesbrothers founder and owner, Jeremy Biswell, wanted a design that wasn’t too busy, would work on a variety of vehicle types, and effectively communicate their brand with a bold yet simple, approach.
Fluesbrothers has a simple one-color icon as a logo mark – a dancing silhouette of a top-hatted chimney sweep. Also, a playful and memorable company name – Fluesbrothers. And a phone number and URL as key elements for fleet branding. After carefully studying the customer’s needs, it became clear that the most flexible, impactful, dynamic, and cost-effective solution for branding the multi-dimensional fleet of trucks and vans was the use of vinyl lettering and vinyl cutouts. The new look was a winner – the bold red vans and trucks with the bright white type and black accent colors couldn’t be missed!
The next collaboration came about as Fluesbrothers purchased their own building and returned to Signco with a new project – a need for an eye-catching sign for their new storefront. Signco worked together with Fluesbrothers to come up with a design that perfectly suited the brand and came complete with an optical illusion. The signage area above the street-level corner entrance featured a Fluesbrothers logo that looked to be painted directly on white brick. In reality, the signage was all created digitally – the Fluesbrothers logo was digitally merged with a white brick background and invisibly fastened above the entrance.